Start a business. Run it without a team.
Baseline sets up your whole business in 60 seconds — name, brand, social, and tools. Then it runs the daily work for you: posts content, replies to customers, books appointments, takes payments.
Free to start. No credit card. Set up in under a minute.
TRUSTED BY 1,200+ FOUNDERS RUNNING REAL BUSINESSES
Your whole business, set up in 60 seconds.
Tell Baseline what you do. It generates your business name, logo, brand, social accounts, and customer channels — all ready to use.
Brand identity
Name, logo, colors, fonts, and voice — generated and ready to refine.
Communication channels
Email, text, social media, and booking — set up and connected.
Core tools
Payments, calendar, and customer list — ready to take orders.
Your voice
Baseline learns how you talk to customers, then writes like you.
Everything that runs a business, running for you.
Baseline handles your brand, your content, your customer messages, your leads, your bookings, and your payments. You step in for the calls that matter.
Everything connects.
A customer messages you on Instagram. Baseline replies in your tone, books the call on your calendar, and sends them a deposit link — without you opening a single app.
Remembers everything.
What you said to a customer in March still applies in October. You never have to repeat yourself, and Baseline never forgets.
Asks before doing anything new.
First-time customer? New question? Unusual request? Baseline always pauses for you. It never makes calls it shouldn't make.
The work that runs your business — running itself.
From the first social post to the final payment — Baseline handles all of it.
Content that posts itself.
Social posts, emails, and updates — written in your voice, posted on schedule. Approve once, or let it run.
Messages that get answered.
DMs, texts, and emails replied to in your voice. Anything tricky comes to you first.
Leads that get followed up.
Every customer who reaches out gets a reply, a follow-up, and a check-in. Nobody slips through.
Bookings without back-and-forth.
Calls and appointments booked, confirmed, reminded, and rescheduled — with deposits if you take them.
Payments that take care of themselves.
Invoices sent, payments collected, receipts logged. Late ones get politely chased.
Repeat customers, found for you.
Renewals, reorders, and upsells — Baseline spots them before you would and reaches out for you.
Learns how you work, then works that way.
Tone, timing, decisions, judgment calls. Baseline picks them up — and asks before doing anything new.
Remembers, doesn't guess.
Every reply you approve, every decision you make — Baseline remembers and uses it. Nothing gets re-asked.
Knows when to stop.
When something's new or unusual, Baseline pauses and waits for you. It doesn't make calls it shouldn't make.
What a Tuesday looks like.
Maya's in client meetings all morning. Three new leads come in through her site. Baseline replies in her tone, asks two qualifying questions, and books two of them on her calendar for next week. The third asks about a service she hasn't priced yet — Baseline holds it for her review.
Devon's newsletter goes out Thursday. Baseline writes the announcement for X, LinkedIn, and Instagram in his voice, schedules each one for when his audience is online, replies to comments, and sends a quick check-in to subscribers who've gone quiet.
Priya runs a boutique studio with one other person. Baseline handles new client intake, sends the contract, collects the deposit, books the session, sends reminders, takes final payment, and asks for a review. Priya steps in only for the unusual — a custom request, a refund, a press inquiry.
Built for the people who do the work themselves.
Baseline adapts to the shape of your business.
Solo founders
From idea to live, in minutes. Baseline sets up your business and handles the daily work — so you can focus on what you started this for.
Service businesses
New clients, scheduling, payments, follow-ups — handled. You focus on your craft.
Creators
Posting, replies, audience check-ins, paid offers — handled. You make the work, Baseline runs the rest.
Small teams (2–10)
The systems you'd hire someone for — without hiring someone yet.
What founders are saying.
"I stopped looking for a virtual assistant in February. Baseline handles intake, scheduling, and follow-ups in my voice. I get to do the work clients hired me for."
"We were drowning in email. It writes the first draft of every reply in our tone, sends what's safe, holds what isn't. We cut response times in half."
"I treat it like an operations hire that doesn't sleep. It catches things I would have missed three days later."
"Before Baseline, I spent my evenings doing admin work. Now, my invoices are sent and paid automatically while I focus on growing the business."
"It feels like magic. My calendar is full, my clients are happy, and I haven't touched my scheduling tool in months."
Speaks to the tools you already use.
Stripe, Gmail, Calendly, Notion, Slack, Shopify, HubSpot, Google Drive, and 80+ more.
Common questions.
About 60 seconds. You answer a few questions about what you do, and Baseline generates your name, brand, social accounts, and tools. You can refine anything afterward — but you can start using it immediately.
Reply to routine customer questions in your tone, post content you've already approved a template for, follow up on leads, send booking reminders, and process payments through your connected tools. The kinds of things a great assistant would do without checking in.
Anything new or unusual. First-time customers. New types of questions. Custom requests. Unusual prices. Refunds. Press inquiries. If Baseline isn't sure, it pauses and waits for you.
Two ways. First, from any past replies, posts, or messages you connect (email, social, etc.). Second, from your edits — every time you change something Baseline drafts, it learns.
Every action Baseline takes is logged and reversible. You can undo anything from your dashboard, and our team is one message away if you need help.
Yes. Every reply sent, every post published, every payment collected — all visible in a single timeline. One tap to undo, retract, or take over.
None to start — Baseline includes its own communication, scheduling, and payment tools. If you already use Stripe, Gmail, Calendly, Shopify, or any of 80+ others, Baseline will connect to those instead.
No. Your data is yours. We never train models on your business data, your customers, or your conversations. Ever.
You keep your business name, brand, and customer list — they're yours. Baseline stops running operations. You can export everything before or after canceling.
Set up Baseline in 60 seconds.
Free to start. No credit card. Cancel anytime.